Our guest this week is Diana Williams, who, after 30 years in the entertainment media industry working on premier content like the Star Wars Marvel Cinematic universes, has founded a new company, Kinetic Energy Entertainment, focused on partnering with creatives to build new intellectual property (IP) for today’s rapidly changing media landscape. Starting with a clear and holistic definition of IP as being a story world with multiple points of entry for an audience, Diana sees this as a way to honor rich content by developing the ABC’s – Audience, Business, Creative – in tandem with specific media formats, thus building authentic engagement with the audience from the start, rather than marketing to them after a product is developed. We look at how entertainment revenue models have changed with streaming, and how business is struggling to change to fit that reality. Talking through one of her current projects, a PC game called Political Arena developed with pundit Eliot Nelson, we get a closer look at some of the strategies that guide this venture, and also the changing role of entertainment as a source of education. Without having the primary goal to educate, entertainment increasingly, if unwittingly, fills that gap, but does that make it a responsibility? While audience demand may still be dragging the legacy entertainment industry kicking and screaming toward changes in representation, that is the tide, and Diana is betting that building entertainment around audience truth is the way to develop solid and loyal fan relationships that will in turn feed into better content.
A full transcript of this episode will be available soon!
Here are some of the references from this episode, for those who want to dig a little deeper:
Diana’s company, Kinetic Energy Entertainment
Some of the press coverage of Political Arena game:
Steam page, including the “attack ad” trailer for the game
For more on games-based learning, see:
We’ve also done several episodes about Transmedia Storytelling
For more on games-based learning, listen to our episode with Kurt Squire and Katie Salen Tekinbas.
… and for more discussion of Fast & Furious fandom, check out our previous episode with Sue Ding!
“In Time” by Dylan Emmett and “Spaceship” by Lesion X.
In Time (Instrumental) by Dylan Emmet https://soundcloud.com/dylanemmet
Spaceship by Lesion X https://soundcloud.com/lesionxbeats
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://bit.ly/in-time-instrumental
Free Download / Stream: https://bit.ly/lesion-x-spaceship
Music promoted by Audio Library https://youtu.be/AzYoVrMLa1Q