We’re joined by Alexandria Arrieta, doctoral candidate at USC Annenberg and Christopher Cayari, associate professor of music education at Purdue University, about how music creators are using platforms like YouTube and TikTok to not just share performances but actually create content and hone their craft. By providing a distribution outlet for amateur artists, these platforms have spawned not just viral sensations, but also new fandoms, new genres, and new paths to composition, technical mastery, and community. Where use of commercial music on these platforms was initially a concern for the industry, it has now become a metric used by the industry to gauge success. Join us for a deep dive into music on these platforms as we consider, what is the real goal behind this content creation – an specific artistic product, or the surrounding process and engagement? You may find yourself a new playlist!
Here are some of the references from this episode, for those who want to dig a little deeper:
Articles by Alexandria Arrieta:
‘This audio has potential’: Platform Lip-sync on TikTok (Journal of Popular Music Studies)
Splice and the platformization of hip hop production: Navigating the online music platform for royalty-free samples (Journal Global Hip Hop Studies)
Christopher Cayari’s YouTube Documentaries of his research
Lil Nas X “Old Town Road” sparked conversations about racial gatekeeping in country music, as well as virality
Stacey Ryan open verse challenge Please Don’t Text Me When You’re Drunk
Yochai Benkler – Intellectual Property
Musical.ly (precursor to TikTok)
Intense labor required to be successful on these platform – artists’ complaints about being pushed to create “viral” TikTok content by their labels
Lensa AI art app, copyright ethics questions
Rob Drew – Karaoke Nights
For more on collaborative co-creation, check out Episode 107: Co-Created Media and Collective Wisdom with Kat Cizek and William Uricchio
Share your thoughts via Twitter with Henry, Colin and the How Do You Like It So Far? account! You can also email us at [email protected].
Music:
Ally Arrieta, Fairweather Friend
Lil Nas X ft. Billy Ray Cyrus, Old Town Road
Stacey Ryan, Please Don’t Text Me When You’re Drunk
David Wesley Virtual Choir, Nothing But the Blood
“In Time” by Dylan Emmett and “Spaceship” by Lesion X.
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In Time (Instrumental) by Dylan Emmet https://soundcloud.com/dylanemmet
Spaceship by Lesion X https://soundcloud.com/lesionxbeats
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://bit.ly/in-time-instrumental
Free Download / Stream: https://bit.ly/lesion-x-spaceship
Music promoted by Audio Library https://youtu.be/AzYoVrMLa1Q
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